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Free interactive tools for B2B marketing and strategy.
Based on the MORTN Scale (Deshpandé & Farley, 1998)
How customer-centric is your organization? 10 questions based on the MORTN scale (Harvard Business School). Takes ~3 minutes.
Take the assessment →Based on Kotler, Rackham & Krishnaswamy (HBR, 2006)
Diagnose the relationship between your Sales and Marketing teams. 20 questions, four relationship types. Best taken independently by Sales and Marketing leaders. Takes ~5 minutes.
Take the assessment →Based on the CLV model from marketingstudyguide.com (Geoff Fripp)
Calculate CLV, payback period, ROMI, and IRR across a multi-year customer horizon. Includes retention modelling and DCF discounting.
Open calculator →Comprehensive marketing diagnostic
A structured assessment of your marketing strategy, execution, and capabilities across 30+ dimensions. Three layers, nine domains.
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