Work with me

I go in where marketing doesn't work and come out with results. Here's how we can work together.

Interim Marketing Director / CMO

I embed into companies for 3–12 months with a specific mission. I diagnose what's broken, build a solution with the team, and hand it over with results.

Typical scenarios: no marketing measurement, marketing vs. sales war, business model change, department restructuring.

Strategic consulting

Marketing audits, STP strategy, pricing, go-to-market, brand architecture, growth bottleneck diagnosis. Working at board level, not alongside it.

Core competences

Marketing & brand strategy – STP, positioning, brand architecture, go-to-market, marketing audits
Pricing & offer architecture – Van Westendorp PSM, MaxDiff, conjoint analysis, value-based pricing, price communication & anchoring
Marketing effectiveness & measurement – P&L, pipeline attribution, marketing ROI, cost optimisation without losing KPIs
Marketing & sales alignment – diagnosing and fixing cross-department relations, shared KPIs, lead handoff, pipeline accountability
Segmentation & customer research – RFM, quantitative & qualitative research, win-loss, buyer decision mapping, willingness-to-pay research
Marketing operating model – building and restructuring marketing departments, team assessment, recruitment, identifying underperformers
Problem solving – hypothesis-driven, MECE frameworks, issue trees, decision matrices

Public speaking

Speaking at conferences and business events. At the Świry Sprzedaży conference (Poznań, 2025) I scored 4.95/5 – the highest score in the event's history. All substance, zero buzzword slides.

Topics: marketing effectiveness, pricing, marketing planning, strategy, marketing & sales integration, B2B brand building, go-to-market.

Let's talk.

Quick contact:
+48 571 940 669 | hello@andrzejkopera.pl

Możesz się ze mną skontaktować via: hello@andrzejkopera.pl

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